1. A GOOD MASCOT
Top quality materials, superb workmanship and excellent visual effect. In addition, the mascot should have a good “hugging factor” – the bigger it is, the more will people want to hug it. They remember the mascot more and they like taking photos with it.
2. GOOD ANIMATORS
Three moments make out a good animator. The best profile of an animator is slightly introverted person with a good sense of humor. The person remains anonymous inside the mascot and expresses feelings with pleasure which otherwise stay hidden. Extroverted person has trouble with personality suppressing in favor of a mascot. Animator should get along with people of all ages, especially with children. He/she must be friendly and respectful.
3. SUPPORT OF THE COMPANY
A company should treat the mascot as an integral part of marketing campaigns and public relations. Campaigns with a mascot should be well considered and planned. It is necessary to work closely with animation team. Least but not last, the company should offer a substantial moral as well as logistical, administrative and financial support.