Mascots are a key element in the branding of your brand.
Usually, in an animal, human, or in the form of an object. Their mission is to enable your targeted audience to identify themselves with it and to take it for their own.
Therefore, customers remember your company and product.
The mascot does not grow old, die, has love affairs, party all night long …. therefore it always represents your company at its best and will never disappoint you.
It will never demanded salary increases, go on a vacation or leave you down.
It will work diligently, hard and never complain.
Your company will gain only profits of it!